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Pursuing New Markets

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Pursuing New Markets

Relocalizing Flowers - Farm to Market Best Practices

  • Hannah Morgan, Fortunate Orchard; Tammy Myers, LORA Bloom; Debra Prinzing, Slow Flowers Society; Brad Siebe, Seattle Wholesale Growers Market; Sarah Wagstaff, SUOT Farm
  • There is a heightened interest in local and seasonal flowers as an economic opportunity for farmers and florists alike, fueled by the Slow Flowers movement, our speaker's personal passion project. Debra Prinzing will host a panel of PNW local flower experts to discuss how the audience can participate in Relocalizing our Flowers. Each panelist represents an important role along the continuum -- including those who grow, wholesale/retail/market and design. They will share best practices for the current consumer climate and answer questions about the progressive momentum that's changing attitudes around local, seasonal and sustainable flowers. The panel format includes a PowerPoint slide presentation and live floral design demonstrations with seasonal flowers.

Institutional Buying, Grants and Technical Assistance Opportunities for Washington Farms 

  • Laura Raymond, Annette Slonim, and Karen Ullman, Washington State Department of Agriculture
  • COVID-19 disruptions to food supply chains have led to challenges and opportunities. Some wholesale buyers are looking to local farm suppliers in new ways, including schools and hunger relief programs. New grants and resources are also available for farms and food businesses. Come learn from WSDA Regional Markets Program and partners on how you can take advantage of new sales opportunities, local food system infrastructure grants, and specialized farm business support services, including a GAP cost-share. Buyers and farmers with experience will also be on-hand to share tips and first-hand experience. 

Introduction to the USDA Value-Added Producer Grant

  • Luke Woodward, Northwest Agriculture Business Center
  • The Value-Added Producer Grant (VAPG) program provides up to $250,000 to help agricultural producers enter into value-added activities related to the processing and marketing of new products. The goals of this program are to generate new products, create and expand marketing opportunities and increase producer income. You may receive priority if you are a beginning farmer or rancher, a socially-disadvantaged farmer or rancher, a small or medium-sized farm or ranch structured as a family farm, a farmer or rancher cooperative or are proposing a mid-tier value chain. The application process can be quite overwhelming. NABC has a long history of writing and assisting the development of successful applications. Furthermore, we work closely with USDA personnel who oversee this grant program in our region. NABC Project Manager Luke Woodward will provide an overview of the grant program and application process, concluded with a question and answer session.
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