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Market Expansion & Development

Tilth Conference 2019

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Market Expansion & Development

Building Your Brand, Telling Your Story and Social Media Marketing

  • Micha Ide, Bright Ide Acres/Pierce County Fresh; Venise Cunningham, Simple Goodness Sisters/Pierce County Fresh
  • In this era of overwhelming consumer options it's important to have a broad marketing strategy to rise about the noise. A high quality product may not be enough to set you apart, but thankfully many of today's shoppers are looking to make personal connections with their farmers. Join Micha Ide from Bright Ide Acres and Pierce County Fresh to gain some new perspective on how to stand out from the crowd through the use of storytelling.
Power in Numbers: Collective Marketing for Local Agriculture
  • Sara Southerland, Sustainable Connections/Eat Local First; Micha Ide, Bright Ide Acres/Pierce County Fresh; Venise Cunningham, Simple Goodness Sisters/Pierce County Fresh; Sarah Sullivan, Gorge Grown; Jennifer Kleffner, Miles Away Farm/Walla Walla Grown; Steph Coffey, Island Grown; moderated by Laura Raymond, WSDA Regional Markets Team
  • Local marketing campaigns are popping up all around the state to promote local farmers and food. How are they working? And how can local and regional farmers utilize these resources to be a win for marketing their businesses? Join this panel of local campaign leaders and farmers to dive into the world of collective marketing, best practices for marketing your farm, and working together to increase sales for Washington farmers. 
Farm to School Sales Workshop & Feedback Session
  • Chris Iberle, WSDA Regional Markets; Tobias Magaña, Magaña Farms
  • Join WSDA Regional Markets and a local farm with school sales experience to learn the basics of selling to schools and how to get started. We’ll cover common regulations or requirements of school buyers and how to find them, and strategies for building successful sales relationships. The second part of the workshop will be a chance for farmers to give feedback to WSDA Regional Markets on needs for future farm to school programming or services to support increasing sales of locally grown foods to schools. Feedback will also be used for a national farmer training initiative with the National Center for Appropriate Technology (NCAT) and the National Farm to School Network (NFSN), with support from the USDA Food and Nutrition Service’s Office of Community Food Systems (OCFS), to develop farm to school trainings for agricultural producers, to help agricultural producers build their capacity to launch or expand efforts to market to schools. WSDA Farm to School sits on the Advisory Council for the initiative.
Capturing Value: Expanding into Value-Added Production
  • Emily Tzeng, Local Farm and Fiber; Dorcas Young, Lesedi Farm; Roxanne Hudson, Spring Rain Farm; Matthew Cox, Green Bow Farm; moderated by Luke Woodward, Northwest Agriculture Business Center
  • Value-added processing allows farmers to capture more value by increasing the potential for new markets and customers. There are many aspects producers must consider, like kitchen facilities and marketing, when expanding into this type of production. Farmers will be discussing their challenges and successes in producing value-added items along with regulations, licensing and grant options. Products in this conversation include pesto, jams, and sauces, as well as animal products like naturally dyed fibers, bone broth, soap, and tallow. 
You Just Can't Be Everywhere! Hiring Employees for Farmers Market Success / Simplemente no se puede estar en todos partes. Contratar a los empleados para el éxito en el mercado agrícola
  • Colleen Donovan, Washington State Farmers Market Association; Jennifer Antos, Neighborhood Farmers Markets; Ryan Lichttenegger, Steel Wheel Farm; Heidi Peroni, WSDA Organic Program
  • As diversified and direct marketing farmers, you face intense demands on your time and energy — especially during the busy farmers market season. Hiring a sales force enables you to be at more markets. And yet there are real challenges to hiring, training and retaining staff for physically taxing and seasonal work. At the same time, the stakes are high. Your market staff represent your brand and business to customers and market organizers, drive sales and keep your products safe. This presentation and panel discussion will offer practical guides and checklists for hiring and training, including what hires need to know: market day operations, food safety requirements, booth and display set-up, customer service, working with market managers, and vehicle safety. A panel discussion with farm owners and employees will include personal stories and lessons that will have you planning your team for 2020! 
Add to Cart: The Ins and Outs of Online Marketplaces
  • Chris Hedgpeth, Vashon Fresh/Forest Garden Farm; Erin Smith, Kitsap Fresh/The Smithshyre; Amy McCann, Local Food Marketplace; moderated by Dan Carlson, Kareli Farm
  • We all shop online. As consumer buying patterns change, small farmers need to compete with big businesses. Online marketing can extend the reach of farmers markets and ease the entry of small and new producers by increasing sales. Learn how to set up and operate an online fresh food marketplace from VashonFresh, KitsapFresh, and Local Food Marketplace. Panelists will also explore the successes, challenges, and opportunities of these virtual platforms.
What's Black, White and Green All Over? The WSDA Handbook for Small and Direct Marketing Farms
  • Laura Raymond, WSDA Regional Markets Program
  • What you’ve heard is true! The new 8th Edition of the Handbook For Small and Direct Marketing Farms (popularly known as the “green book”) is out and available to you for free. Come learn from the authors about what’s new in this updated edition and how you can best use it to find information you need for your farm business.
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